Dove and Ipsy win market share and grow revenue by creating positive emotional connections with consumers through marketing campaigns and speedy websites.
While influencer marketing dominates social and captures buyers’ attention, it's website speed leads them through an eCommerce website checkout.
Mack Weldon is a digital first brand using tech for business decisions, but neglects eCommerce progressive web apps, AMP, and server-side rendering for website speed.
Warby Parker, the eCommerce darling, has disrupted the eyewear industry through its innovative one-of-a-kind digital experiences.
Today’s consumers expect fast, personalized online experiences. New digital standards for mobile commerce are here and must be heard by eCommerce professionals.
eCommerce companies are competing to deliver the fastest experiences for consumers, but speed metrics are misleading — first page loads are overemphasized.
85.75% of mobile carts are abandoned. Venus Fashion increased conversion rates by 24% from site speed and mobile commerce checkout flow optimization.
Checkout is the most important part of your entire web experience because that is where all the work you’ve put into customer acquisition, education and retention actually converts to revenue and ROI. If your mobile checkout flow is bad - they don’t buy and there’s no ROI.
Shop online, and you're likely to come across the following choice: sign in or use the guest checkout.
The abandonment rate for checkout is still as high as 68%.
2017 delivered some surprising mobile trends and mobile commerce insights for 2018, with a call to focus on the mobile checkout experience to increase revenue.
We conducted research on a subset of the over 250 mobile experiences we power to understand: does the ease of using PayPal translate to higher conversion rates? PayPal has a 14% lower conversion rate than users who choose to pay by credit card.
Google announced this week, that in July of this year it will be using your site’s mobile speed as an important signal in its ranking algorithm.
Walmart and Amazon handle guest checkout in contrasting styles: the former offers a clear guest checkout option while Amazon does not.
On Black Friday, mobile conversion rates increased year-over-year by 34% while mobile conversation rates on Cyber Monday increased by 27%.
According to Adobe, mobile shopping accounted for 47% of visits to retail websites but ultimately captured 31% of sales on Cyber Monday in 2016--a 16% gap.
Why mobile web is a wise investment, and how it has changed our lives over the years.
It's easy for users to get lost on a long checkout page.
Single-page checkout often is MORE complicated and crammed, littered with accordions and expanders.
We studied a subsection of our customers' data and discovered sharing buttons on mobile aren’t getting much use: Only 0.2% of users ever click on a mobile sharing button.
Mobile product pages can make or break if a product is added to the cart. Images, content, and calls-to-action must be optimized for the mobile user, along with the right navigation elements.
59% of consumers prefer to use mobile webs when researching a product vs. 12% who prefer an app.
Mary Meeker's most valuable data points and insights for retailers.
8 mobile commerce UX recommendations and optimizations to improve your mobile site’s performance and drive purchases.
A grid view was used on 46% of the top 50 sites, and a list view was used on 54%.
75% of smartphone users abandon sites that aren’t optimized for mobile.
Average order value (AOV) is 20% lower on mobile. Mobile bounce rates are 10% higher, and customer satisfaction is 4% lower.
Mobile checkout experiences aren’t fully optimized and are not taking a full advantage of things like streamline task flows, biometrics with the new devices and many of the instant payment options.
“If you don’t have an artificial intelligence strategy, you are going to die.”
Today’s users expect more functionality on their mobile devices than their desktops, including location-specific services, engaging brand content and responsive design.
Today, the desktop browser is still the easiest way to buy online, which is why it represented almost 90% of online commerce in 2015.
Mobile commerce already accounts for 30% of U.S. e-commerce and is expected to grow 300% faster than traditional e-commerce.
Among the top 5 retailers by mobile experience customer satisfaction was Layer0's customer Bass Pro Shops.
Mobile traffic surpassed desktop traffic for the first time on Thanksgiving Day 2015.
What’s important to keep in mind in mobile commerce checkouts is not the number of checkout steps, but what you ask your users to do at each step and how you ask them to do it.
When Google announced the update to its mobile search algorithm, the message was loud and clear: either start delivering mobile-friendly experiences or risk losing your position in Google search.
Q2 of 2015 was an eventful one for mobile, with the highly anticipated Google mobile-friendly algorithm update and the launch of the Apple Watch.
Fifty-two percent of users who download an app opt in to receive push notifications.
In the world of SEO, where slipping even one spot to drop out of the top 3 positions can mean up to 90% fewer visits to your site, losing visibility in search results has significant ramifications on traffic and revenue.
2015 key insights on mobile banking, payments and shopping behavior revealed in the report.
The difference in e-commerce conversion rates between Android and iOS decreased by 75% year-over-year in Q1. The Android-iOS conversion rate gap is now a mere 5%.
According to the presenters, the average person uses around 12 to 20 apps per month on their phone. And in any given month, ⅔ of consumers do not download any new apps.
Data Engineer Naseem Makiya walked us through the criteria for a good mobile experience. Is your site mobile-friendly in Google search? Is your SEO configured for dynamic content? Is it aggregated across devices?
Several years and more than 75 billion App Store app downloads later, app usage accounts for 52% of the time spent using digital media.
2015 is off to an exciting start for mobile, with more 2015 predictions released, the launch of Apple Watch and Google's search algorithm update for mobile.
In the wake of the first Google Panda algorithm update in 2011, pioneering furniture e-retailer OneWayFurniture.com, lost ⅔ of its traffic. And eBay lost 80% of its organic search rankings.
It’s no secret that mobile is on the rise. Mobile usage, in terms of digital media time spent online, has already surpassed desktop. And mobile search is expected to overtake desktop search this year.
Will Apple Watch have the same impact on the wearables category that the iPod, iPhones and iPad products had on digital music players, smartphones and tablets, respectively?
Google announced that mobile-friendliness will be used as a ranking signal in their mobile search results, which will “have a significant impact” on Google’s search results. And it “will affect mobile searches in all languages worldwide.”
In 2015, for the first time, more than ¼ of the global population will use smartphones. And over ⅓ of consumers worldwide will do so by 2018.
64% of the top 100,000 sites by traffic are now mobile-friendly, only 17% are truly mobile optimized.
Macy’s has been recognized as the 2014 Mobile Retailer of the Year. The accolade is one of the most prestigious awards in mobile commerce, honoring the winner for their exemplary strategic and creative use of mobile.
According to IBM, 75% of Fortune 500 companies are taking steps to deploy HTML5 mobile apps.
Native apps are often the first option to come to mind when developing an app. But how do you decide if a native app is right for your company? You first need to consider the inherent benefits and drawbacks.
Thanksgiving, Black Friday and Cyber Monday all saw greater than 50% increases in mobile revenue year-over-year in 2014.
Although Android has over 80% of the global smartphone market, according to IDC, Android users contribute a lower percentage of traffic and revenue to total online sales.
Together smartphones and tablets were responsible for 58% of sessions during Cyber Week.
Overall, mobile's share of online traffic grew 30.1% over last Cyber Monday to 41.2% of traffic, according to IBM.
On Thanksgiving Day, retailers saw 38.1% more sessions from mobile devices than they did last year. Black Friday's year-over-year mobile session increase of 45.6% was even more significant.
Leading the way was the restaurant industry, with 88% of restaurant sites in the web’s top 100,000 websites offering mobile-friendly experiences.
Though online giving is less than 1/10 of total giving, it grew by 14% in 2013 versus just 4% for overall giving in 2014.
Out of the top 100,000 sites on the web, 64% are mobile-friendly, with the number skewing higher - up to 87% - when we looked at just the top 1,000 sites.
Only 64% of the top 100,000 sites were doing anything for mobile. The top 10,000 sites were a little better, coming in at 76%.
Five years ago, building a mobile page basically meant designing for a single device: the iPhone. Now just the iPhone has three different resolutions.
90% of smartphone shoppers use their phone for pre-shopping activities and 84% of smartphone shoppers use their phone while in the physical store.
While "going responsive" is disruptive to the buyers of a technology platform, responsive techniques used in web development do not necessitate disruption to the people who implement them.
We crunched the first quarter numbers from 42 sites - spanning 8 industries - who use Layer0 to deliver mobile experiences.
Does an M-dot URL boost SEO?
Native apps vs. Hybrid Apps: 10 surprising apps you didn't expect to be Hybrid
On average mobile pages delivered through Layer0 less than half the size of their desktop site (49%). When it came to requests, they did even better – with the mobile pages making only 44% of the requests.
Technical debt happens.
The core tenets of RWD are sound: a fluid, nested grid of objects that all flow and resize beautifully as the client screen is big or small, oblong or wide.
Before, The Humane Society could not accept donations though mobile. With Layer0, the site gives donors a seamless and secure way to donate from their mobile and desktop devices.
Layer0's excited to have launched new mobile sites for two great Brazilian online retailers: Casas Bahia and Flores Online.
While creating flexible layouts is important, there’s a whole lot more that goes into truly exceptional adaptive web experiences ... We need to go beyond media queries in order to preserve the web’s ubiquity and move it in a future-friendly direction.
In part 1 of this series, we talked about how using Responsive Web Design can lead to some real user experience issues. But there's an even larger reason many could be hesitant to fully embrace Responsive Web Design - The Dreaded Rebuild.
With Layer0's help, Men's Wearhouse delivers a mobile-optimized site, now giving their their customers a high-end experience - just like their apparel.
Google recently launched an initiative to encourage mobile site development: its goal is to provide businesses with the tools, guidance, and resources necessary to make a site mobile-friendly.
