Mobile Commerce

Mobile Stats: Q1 2015

2015 is off to an exciting start for mobile, with more 2015 predictions released, the launch of Apple Watch and Google's search algorithm update for mobile.

2015 is off to an exciting start for mobile, with more 2015 predictions released, the launch of Apple Watch and Google's search algorithm update for mobile.

Let’s take a look at the mobile stats published in Q1 of 2015 that most caught our attention. Some will no doubt surprise you.


The market for personal fitness wearables will reach $5 billion by the end of 2016. (Gartner)

Smartwatch shipments will grow 500% this year, with Apple Watch shipments forecasted to exceed 15 million. (IDC)

Internet Traffic, Search & Devices

Mobile devices are now used more often than desktop for local search, with 60% of American adults choosing mobile over desktop to find local information online before making offline purchases. (Search Engine Land)

Global mobile data traffic grew 69% in 2014, driven by the addition of half a billion smart devices worldwide. (Cisco)

Global tablet users will surpass 1 billion in 2015, representing a 17% increase from 2014. (eMarketer)

Android’s share of worldwide mobile internet traffic grew from 14.3% to 45.9% from June 2011 to December 2014. (NetMarketShare)

Social Media & Mobile

More than 70% of all Facebook users worldwide will be mobile this year, and by 2018, more than three-quarters will access the social platform via mobile on a regular basis. (eMarketer)

Pinterest reaches 42% of female mobile users aged 18-49, compared to a 25% reach on desktop. (Comscore)

Mobile-focused social site Instagram is the fastest-growing social network posting a 9% growth in 2014 and including 26% of all US adults on its platform. (Search Engine Journal)


Overall app usage by consumers grew by 76% year-over-year in 2014. (Flurry)

More than ⅓ of all app users visit an app 10 or more times per month, an all-time engagement high reached in Q1 of 2015. (Localytics)

17% of US smartphone owners do not accept push notifications from any app, compared to 62% that accept them from select apps. (Forrester)

Mobile Payments

US mobile transactions grew 10% in the first quarter of 2015. (Criteo)

50% of consumers are familiar with mobile wallets. (Verifone)

33% of online shoppers worldwide say they’ve used a smartphone to make a purchase, compared to 31% of U.S. online shoppers. (


Only 8% of retailers are currently using geo-targeting technology. (eConsultancy)

65% of consumers under age 40 are comfortable with the use of in-store tracking technology to deliver offers on mobile devices, versus 50% of all consumers. (Verifone)

Mobile Commerce

Mobile commerce is growing three times as fast at overall eCommerce at a global level. (Payments Cards & Mobile )

Globally, 64% of smartphone users have used mobile apps for shopping. (

By 2017, more than 30% of online travel bookings by value will be made on mobile devices.(Euromonitor)

In Q1 of 2015, the Add-to-Cart rate for web-only companies was 33% higher than for brick and mortar retailers. (Layer0).

Mobile commerce will drive 50% of U.S. digital commerce revenue by 2017. (Gartner)

It's a big world of stats out there, so if you've got any we should include, let us know!

In the meantime, here's a mind-blowing stat we came across via Cisco:  Global mobile data traffic in 2014, with the addition of almost half a billion mobile devices and connections, was almost 30 times the size of the entire global Internet in 2000.

(1) Based on the Layer0 mCommerce Q1 2015 Index, encompassing 200M sessions.

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