2015 is off to an exciting start for mobile, with more 2015 predictions released, the launch of Apple Watch and Google's search algorithm update for mobile.
Let’s take a look at the mobile stats published in Q1 of 2015 that most caught our attention. Some will no doubt surprise you.
The market for personal fitness wearables will reach $5 billion by the end of 2016. (Gartner)
Smartwatch shipments will grow 500% this year, with Apple Watch shipments forecasted to exceed 15 million. (IDC)
Internet Traffic, Search & Devices
Mobile devices are now used more often than desktop for local search, with 60% of American adults choosing mobile over desktop to find local information online before making offline purchases. (Search Engine Land)
Global mobile data traffic grew 69% in 2014, driven by the addition of half a billion smart devices worldwide. (Cisco)
Global tablet users will surpass 1 billion in 2015, representing a 17% increase from 2014. (eMarketer)
Android’s share of worldwide mobile internet traffic grew from 14.3% to 45.9% from June 2011 to December 2014. (NetMarketShare)
Social Media & Mobile
More than 70% of all Facebook users worldwide will be mobile this year, and by 2018, more than three-quarters will access the social platform via mobile on a regular basis. (eMarketer)
Pinterest reaches 42% of female mobile users aged 18-49, compared to a 25% reach on desktop. (Comscore)
Mobile-focused social site Instagram is the fastest-growing social network posting a 9% growth in 2014 and including 26% of all US adults on its platform. (Search Engine Journal)
Overall app usage by consumers grew by 76% year-over-year in 2014. (Flurry)
More than ⅓ of all app users visit an app 10 or more times per month, an all-time engagement high reached in Q1 of 2015. (Localytics)
17% of US smartphone owners do not accept push notifications from any app, compared to 62% that accept them from select apps. (Forrester)
US mobile transactions grew 10% in the first quarter of 2015. (Criteo)
50% of consumers are familiar with mobile wallets. (Verifone)
33% of online shoppers worldwide say they’ve used a smartphone to make a purchase, compared to 31% of U.S. online shoppers. (PMTS.com)
Only 8% of retailers are currently using geo-targeting technology. (eConsultancy)
65% of consumers under age 40 are comfortable with the use of in-store tracking technology to deliver offers on mobile devices, versus 50% of all consumers. (Verifone)
Mobile commerce is growing three times as fast at overall eCommerce at a global level. (Payments Cards & Mobile )
Globally, 64% of smartphone users have used mobile apps for shopping. (PYMNTS.com)
By 2017, more than 30% of online travel bookings by value will be made on mobile devices.(Euromonitor)
In Q1 of 2015, the Add-to-Cart rate for web-only companies was 33% higher than for brick and mortar retailers. (Layer0).
Mobile commerce will drive 50% of U.S. digital commerce revenue by 2017. (Gartner)
It's a big world of stats out there, so if you've got any we should include, let us know!
In the meantime, here's a mind-blowing stat we came across via Cisco: Global mobile data traffic in 2014, with the addition of almost half a billion mobile devices and connections, was almost 30 times the size of the entire global Internet in 2000.
(1) Based on the Layer0 mCommerce Q1 2015 Index, encompassing 200M sessions.