For the last five years, eTail has been honoring the best of the best retailers, recognizing their extraordinary achievements in email, search, social media and mobile commerce. And guess who won the best mobile commerce site this year? It was no one else but our customer Pep Boys! Their mobile commerce site showcases optimal mobile design and performance and it isn’t just driving traffic, but also converting customers.
Pep Boys is a full-service automotive aftermarket chain, serving DIY enthusiasts as well as general consumers at over 800 locations across the country. Pep Boys’ retail business offers a seemingly endless inventory of auto parts and accessories, while the services side features a complete range of vehicle maintenance and repair capabilities.
Path to the Best Mobile Commerce Site
Today’s users expect more functionality on their mobile devices than their desktops, including location-specific services, engaging brand content and responsive design. But the average mobile shopping experience still lags behind, leaving abandoned carts and frustrated users.
When Pep Boys came to Layer0, they had an existing mobile presence, but it was not delivering a good return on investment. Cumbersome and slow, their mobile site required several clicks just to find products, even best sellers like tires and batteries. To make an appointment or buy online, users had to navigate a very long form, filled with distracting fields and extraneous information. The forms lacked intuition, intelligence, and speed. Pep Boys needed a mobile site that would accelerate checkout, drive conversions and exceed customer’s evolving expectations of brand experiences.
By leveraging Layer0 solutions, Pep Boys realized an 85% increase mobile conversions with Layer0 and delivers a best mobile commerce site featuring the smoothest ride and speediest checkout available on the web today.