If you’re in eCommerce, travel, financial services, or other industries that have a large volume of online transactions, you must be familiar with the latest frontend technologies that enable faster websites, than ever before. But if you are not, we have you covered. eCommerce Progressive Web Apps (PWA) / Single Page applications (SPA) and Accelerated Mobile Pages (AMP), are a few of the frontend tools you need to stay ahead in mobile commerce. Not only because your competitors are using them, but because the page load speeds and experience they provide are expected by today's consumers. And if you don’t live up to their expectations they are almost guaranteed to leave unhappy for your competitor’s site.
Last year, North American retailers saw a 17.7% increase in worldwide online sales. The competitive eCommerce market is growing rapidly, mostly on mobile. If you’re not advancing with modern tech and enhancing your mobile experience, you will have a major disadvantage.
Most retailers do not share the details of their tech stack, nor the wins they see from it. We, at Layer0, believe tech innovations should be shared, for the greater good of the industry. Our underlying mission is to make mobile commerce experiences better for all, retailers and consumers alike. To help you understand the evolving landscape of enterprise eCommerce companies that are utilizing PWA/SPA/React technology we showcase single page application and progressive web app examples every month. In this installment, we are covering companies that have dominated the industry on a global scale.
Here are the top 10 eCommerce progressive web apps and single page applications:
Nike is the world’s largest retailer of athletic footwear, apparel, and equipment, and its websites sees over 60M visitors a month. The corporation began to prioritize a mobile-first approach as a response to their rival, Adidas, which was rapidly growing their U.S. sales and taking away from Nike’s market share. Nike adopted a React SPA for mobile, and Node.js backend for frontend (BFF). These are the building blocks for a speed optimized website architecture, but their competitor, Adidas went one step further…
Adidas, the largest sportswear manufacturer in Europe and second in the world behind Nike, adopted a PWA frontend. The sportsware powerhouse used to have 16 different native-applications, but wasn’t seeing the engagement they expected. Their PWA has brought them success, with Lighthouse scoring it 91 for SEO and 80 for best practices. Last year, Adidas eCommerce revenue grew 36%, to more than $2 billion. This cutting-edge technology has created a fast and engaging user experience, and is taking more consumers down the path-to-purchase, than ever before.
3. Under Armour UK
Under Armour, the $1.4 billion sportswear brand, is all about performance — and they weren’t going to fall short on delivering an exceptional digital experience for their millions of global website visitors. Under Armour UK adopted a headless eCommerce infrastructure with a React PWA frontend for both mobile and desktop experiences.
Jesse Demmel, vice president of platform engineering expressed that the company struggled with outages due to their primary data center not handling the traffic spikes that are common to eCommerce (think Black Friday). Headless eCommerce separates the backend from the frontend and typically coincides with a microservices architecture, so that traffic spikes do not impact the entire stack, thus avoiding outages. By going headless, Under Armour not only freed themselves from the limitations of the frontend of their eCommerce platform, they also improved their scalability and reliability.
GOAT is the largest marketplace for authentic sneakers, seeing over 12 million monthly website visitors to their +800K products. GOAT’s goal is to make GOAT the safest and most trusted place to purchase sneakers. As their following grew, scalability became a priority.
GOAT launched a React SPA for both desktop and mobile environments, making each aspect of the shopping experience as seamless as possible. The retailer has changed the landscape of the shoe industry and has quickly become a trusted source to discover, buy, and sell authentic sneakers.
Debenhams, a British multinational retailer, is on track to becoming the leading retailer after being one of the first in the UK to adopt a React PWA for mobile and desktop. Debenhams was challenged with customers dropping off at different points in their mobile journey, and decided they needed a better solution for their mobile experience. The progressive web app brought them a 40% increase in mobile revenue, 20% increase in conversions, and drove above-market online growth.
6. George at Asda
George, a leading UK apparel brand, recognized that as consumer expectations rose for mobile commerce, their brand was stuck with and outdated frontend. They decided to place focus on website speed and functionality in order to increase mobile conversions.
The apparel brand upgraded their frontend to a PWA and saw that the average page load times were reduced nearly four-fold, resulting in a 31% increase in mobile conversions. The brand also won #1 for site speed in mobile retail that year.
Flikart has established itself as the eCommerce giant in India, selling over 30M products to more than 220M consumers a month. To continue ranking number one, they unified their native app and desktop experiences by adopting PWA technology, and launching Flipkart-Lite. The vice president of engineering said that their previous mobile website experience wasn’t good enough and that the company wanted to reach everyone, even those with poor internet connectivity.
After two years on a PWA, nearly 70% of Flipkart’s new customers from rural destinations came in through the PWA. Flipkart-Lite has also resulted in a 70% increase in conversions from consumers that have added the progressive web app to their phone’s home screen, and 3x increase to time spent on site.
Snapdeal was once a simple daily deals platform, and has transformed itself to become one of the largest eCommerce marketplaces in India, with over 71M monthly visitors. With high volumes of online traffic, speed and scalability became the critical components for a successful marketplace. They adopted a PWA for mobile, as well as AMP pages for their product listing and description pages. Their PWA frontend combined with AMP content fosters a speedy customer journey from search through checkout.
For the complete run down of the tech and recommendations for an instant path-to-purchase from any source, check out our 2019 customer journey ebook.
BMW, the German multinational automotive manufacturer, became one of the first luxury car brands to invest in mobile commerce. Much like their high-performance cars, they wanted their website to be built for speed, performance, design, and usability. To meet this challenge, BMW adopted a PWA frontend that supports AMP pages to deliver speedy first page loads from search, as well as fast subsequent page loads / browsing transitions. BMW saw 50% growth in mobile traffic due to 4X faster page load times.
10. Speedway Motors
Speedway Motors began as a one-man operation, and since has become the world’s largest manufacturer, distributor and retailer of street rod and racing products. While the company's products were built for speed, their site was not. They switched gears and adopted a SPA that supports AMP for both mobile and desktop. Their first page loads and browsing transitions are nearly-instant, creating a responsive and streamlined user experience all the way through checkout.
In recent years, mobile usage for eCommerce has boomed, and in many countries mobile is the only device used. Modern technologies such as progressive web apps, accelerated mobile pages, server-side rendering, and CDN-as-Code are enabling instant loading website on any network connection, creating a standard for speed that everyone in eCommerce must follow.
Site speed is a full stack problem that spans the browser, edge, and server. Only a full stack solution can optimize site speeds and get them to sub-second levels. Layer0 is the only full stack solution for complex, data-driven eCommerce websites. We see our customers’ enjoy conversion lifts of 15-30% consistently, and more than $10B in revenue flows through Layer0 annually.
Layer0 already powers the fastest websites on the market, including TheTieBar.com, ShopPlanetBlue.com, and ShopAkira.com. If site speed optimization is a priority for you, or if you simply believe your customers deserve the best experience possible, schedule a consultative conversation to learn how Layer0 can help you get a competitive advantage that drives optimal revenue growth.