Going Headless

An Analysis of Salesforce Commerce Cloud, Magento, Shopify Plus, SAP
Commerce Cloud (Hybris), Oracle Commerce Cloud and commercetools

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Headless commerce, PWAs, AMP and how they connect

A headless eCommerce architecture is one in which a site’s presentation-layer is decoupled from its backend logic. Going headless is one of the top initiatives for many retailers for three main reasons:

1. To gain freedom from the limitations imposed by the frontend tooling offered by their monolithic eCommerce platform, while reducing vendor lock-in and increasing agility.

2. To speed up their website significantly and improve SEO.

3. To easily support future use cases and endpoints.

Learn how the common eCommerce platforms stack up in our full report.

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